The HOVR name (pronounced "hover") comes from the new foam cushion with a durometer contained by Under Armour's "energy web," which is supposed to be responsive and better at directing energy than other designs.

UNDER ARMOUR UNVEILS ITS FASTEST PERFORMANCE RUNNING SHOE YET. Tested for over 11,000 miles, the UA Flow Velociti Wind is the latest chapter in running innovation with a disruptive design and all-in-one cushioning system that eliminates the rubber outsole.

From our perspective, the Under Armour HOVR Phantom 3 is a great fit for those who: Need a warm upper for the coldest runs of the year. Want a comfortable-yet-durable running shoe that can handle walking the dog, doing HIIT, or going to buy groceries.

With UA HOVR, runners can experience a 'zero gravity feel' that maintains energy return and eliminates impact, providing superior cushioning, support, and energy return, all of which contribute to a better running performance.