Our Verdict. The Yeti Hopper M20 Backpack has some of the best insulation we've seen out of all of the top-ranked soft coolers we've tested. This cooler can carry 36 cans and has a 20.1-liter capacity that will keep your perishables cold for days on end. It is also the most durable and portable cooler we tested.

To sum things up, there are 2 categories of customers who use the YETI brand. The rugged survivor enthusiast who use the quality coolers/drinkware out of necessity.... and the rest of us, who use the products because we like the little luxuries in life.

Yeti ambassadors are avid outdoors enthusiasts promoting the brand through their adventures, whether hunting or rock climbing. Ambassadors in the outdoor industry are huge.

Person opening Yeti hard cooler. It looks like Yeti will soon be announcing its first product drop of 2024, featuring three new colors: Tropical Pink, Agave Teal, and Big Wave Blue.