You can customize the way your search results appear by configuring your Google global preferences, options that apply across most Google search services. To change these options, click on the Preferences link, which is to the right of Google's search box, or visit www.google.com/preferences.

Definition: Preferences refer to certain characteristics any consumer wants to have in a good or service to make it preferable to him. This could be the level of happiness, degree of satisfaction, utility from the product, etc. Description: Preferences are the main factors that influence consumer demand.